top of page

Privacy & Cookies

Our Privacy Policy

We LUX promise that we will collect, use, process and store your data properly and securely. We will:


Use and maintain your personal data in accordance with all applicable legal requirements

Inform you about what data we collect about you and how we use it

Ensure that the privacy of your data is maintained

Honor your legal rights in respect of your personal data which we hold.

We will not sell your data or transfer it outside of the LUX Dry Cleaner Balham Ltd based in the UK - EU, neither to transfer it to anyone to use for their own marketing purposes.


This Privacy Policy explains what personal data we collect about you, how and why we use it, who we disclose it to, and how we protect your privacy.


Who is responsible for your data?

Our Privacy Policy applies to the personal data that LUX Dry Cleaner Balham Ltd collects and uses. 

This policy applies to all data that we acquire about you, whether you visit our affiliate stores, visit our websites using any device, or contact us by telephone, email or social media.


References in this Privacy Policy to “LUX Dry Cleaner Balham Ltd”, “we”, “us” or “our” mean LUX Dry Cleaner (a company registered in England and Wales with registration no: 12342244 and registered office at Unit 15 - 17 Grange Mills, Weir Road, SW12 0NE, London.

We are the “data controller” for the purposes of the UK Data Protection Act 1998, the General Data Protection Regulation 2016, and other applicable data protection legislation.



LUX Dry Cleaner Balham Ltd - LUX Dry Cleaner 

Website Privacy Policy

-Last Policy Revision: August 2020



This Policy applies as between you, the User of this Web Site and LUX Dry Cleaner the owner and provider of this Web Site.  This Policy applies to our use of any and all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.


  1. Important information 

    1.   Our website is not intended for children and we do not knowingly collect data relating to children.

    2.   This Privacy Policy supplements the other policies (including our terms of use (Terms) and is not intended to override them. 

    3.   LUX Dry Cleaner is the controller and responsible for your personal data (we, us or our).

    4.   To assist you further in understanding this Privacy Policy, we have set out in Part 5 of Schedule 1 a glossary of terms used, examples of types of personal data we collect, how we use it, the lawful basis for processing such data and further details of your rights. 

    5.   We have appointed a data privacy manager (DPM). If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our DPM in writing, either:

    6.   By email to:

    7.   By post to: Unit 15 - 17 Grange Mills, Weir Rd. SW12 0NE - London

    8.   You have the right to make a complaint at any time to the ICO (

    9. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 

    10.   It is important that the data we hold about you is accurate and current, therefore please keep us informed of any changes to your personal data.

    11.   Our website may include links to third-party websites, plug-ins and applications. By clicking on these links or enabling connections you may be allowing third parties to collect or share your personal data. We have no control these third-party websites, plug in or applications and are not responsible for their privacy policies, therefore you should also read their privacy policy to understand what personal data they collect about you and how they use it.

  2. The data we collect about you

    1.   We may collect, use, store and transfer the types of personal data about you listed in Part 1 of Schedule 1.

    2.   We also collect, use and share aggregated data. However, if we combine aggregated data with your personal data so that it can directly or indirectly identify you, we treat this as your personal data.

    3.   We do not collect any special categories of personal data or any information about criminal convictions and offences.

    4.   If we are required by law, or under the terms of a contract we have with you, to collect your personal data and you fail to provide it, we may not be able to enter into perform the contract with you and, we may have to cancel a product or service. We will notify you of this at the relevant time. 

  3. How personal data is collected

We collect personal data in the following ways:

From website: feedback, reviews, and social media comments. Also from email and calls. 


  1. How we use your personal data

    1.   We will only use your personal data when the law allows us to. Most commonly, we will use your personal data:

    2.   To perform the contract, we are to enter into or have entered into with you;

    3.   To comply with a legal obligation; and 

    4.   Where it is necessary to carry out our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

    5.   Part 2 of Schedule 1 sets out the lawful basis we will rely on to process your personal data.

    6.   We do generally only rely on consent as a legal basis for processing your personal data to send email and SMS marketing communications and you have the right to withdraw your consent at any time by contacting us. Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your information.

    7.   We may analyse your personal data to form a view on what products and or services we think may be of interest to you. You will only receive marketing communications from us, if you have requested information from us or purchased services from us, if you consent to marketing at the time we collect your personal data and you have not subsequently opted out or withdrawn your consent or if we have another basis to send you the marketing communications.

    8.   We will get your express opt-in consent that will be taken as explicit consent once you click submit button, we will ask for your consent before we share any of your personal data with any third party for marketing purposes. We will not share your personal data with third parties for their marketing purposes.

    9.   You can opt out of email marketing by clicking the unsubscribe button within the marketing email. You can also withdraw your consent to marketing at any time by contacting our DPM via email to: 

    10.   Please take into account that this request must take some time. The estimated time to get you removed from our marketing list is a minimum of 7 working days. 

    11.   Even if you opt out of receiving marketing, we may still use your personal data for other purposes provided we have a lawful basis to do so.

    12.   We will only use your personal data for the purpose that we originally collected it for, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

    13.   If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to use your personal data in this manner.

    14.   We may process your personal data (without your knowledge or consent) where this is required or permitted by law.

  2. Disclosure of your personal data

    1.   We may have to share your personal data with third parties further details of which are set out in Part 4 of Schedule 1. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes. They can only process your personal data for specified purposes and in accordance with our instructions.

  3. International transfers

    1.   LUX Dry Cleaner do not transfer your personal data outside the European Economic Area (EEA).

    2.   Please contact us if you want further information on the specific mechanism used by us when transferring your personal data.

  4. Data security

    1.   We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know and they can only process your personal data on our instructions and will be subject to a duty of confidentiality. 

    2.   We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

  5. Data retention

    1.   We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

    2.   Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us.  However, we are legally required to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers, for tax purposes.

    3.   We may also anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes. We can use anonymised information indefinitely without further notice to you. 

    4. How long we keep your data We only keep your data for as long as we need it, and no longer than required by law. After that we will delete it, or anonymise it so that you can no longer be identified from it. Some examples are set out below. CCTV - 28 days (unless retained for security or legal reasons) Order details - 7 years, to comply with legal and contractual obligations

  6. Your legal rights

    1.   You have certain rights in certain circumstances under data protection law.  These are set out in full in Part 3 of Schedule 1. If you wish to exercise any of your rights, please contact our DPM.

    2.   You will not have to pay a fee to exercise any of your rights. However, if your request is clearly unfounded, repetitive or excessive, we may charge a reasonable fee for this information or refuse to comply with your request.

    3.   We may request specific information from you to help us confirm your identity when you contact us and ensure. This is a security measure to ensure that personal data is not disclosed to any person who does not have the right to receive it.

    4.   We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

Schedule 1: Personal Data

  Part 1: Types of personal data 


Policy on Sharing Images either on virtual or physical LUX Dry Cleaner marketing materials

By Responding to our request to share your image(s) with the hashtag #LUXdrycleaner #LUXLaundrytohome #LUXgiftcard you are agreeing to the following: User Content - As between you and us, you own all the content and information you post or share using our website (referred to us “user content”) such as posting or sharing comments, feedback, photos, videos, screenshot, username, social media handle or account name, real name, likeness, caption, location, or other identifying information in connection with any use of your user content. You Give LUX Dry Cleaner Balham Ltd trading also as LUX Dry Cleaner the permission to use your user content as follows: You Grant express consent to LUX Dry Cleaner and its affiliates a license to reproduce, display, modify, adapt, perform, publish, translate, create derivative works from and - or sell and or incorporate, distribute or otherwise use your user content on or in connection with our website and for other LUX Dry Cleaner ( marketing purpose, including without limitation in LUX Dry Cleaner displayed website or physical catalogues, email, and other customer communications, affiliate store materials and other marketing into any phycexal or virtual form, medium or technology throughout the world. We may display advertisements in connection with your user content or on pages where your user content may be viewed by you or other, and we may user your user content to advertise and promote LUX Dry Cleaner Balham Ltd. or our website. 

Our license to your user content is non exclusive, meaning you may use the user content for your own purposes or let others use your user content for their purposes. Our license to your user content is fully paid, transferable and royalty free, meaning we do not owe you anything else in connection with our use of your user content. 

Finally, our license is perpetual and irrevocable. You represent and warrant that : You are at least 18 years old; You are the sole author and owner of all rights to your user content and that you have the right to give LUX Dry Cleaner Balham Ltd the rights described above; All moral rights that you may have in such content have been voluntarily waived by you ; Use of the content you supply does not violate these terms of use and will not cause injury to any person or entity; and Your user content does not infringe the intellectual property rights, privacy rights, publicity rights, or other legal rights of any third party. 


You Further agree and warrant that you will not submit any content that includes any information that references other persons, websites, addresses, email addresses, contact information, phone numbers; or any other that contains any computer viruses, worms, or other potentially damaging computer programs or files.


You agree to indemnify  and hold LUX Dry Cleaner Balham Ltd (and its officers, directors, agents, subsidiaries, joint ventures, employees and third party service providers, including but not limited to LUX Dry Cleaner Balham Ltd. harmless from all claims, demands , and damages (actual and consequential) of every kind and nature , known and unknown including reasonable lawyers fees, arising out of a breach o your representations and warranties set forth above, or your violation of any law o the right of a third party. 


With the exception of any personal data, the use  of which is covered by our privacy policy, all user content may be used at LUX Dry Cleaner sole discretion. Lux Dry Cleaner reserves the right to change, condense, or delete any User content placed by you on LUX Dry Cleaner website ( that LUX Dry Cleaner deems, in its sole discretion, to violate the content guidelines or any other provisions of theses terms of use. We may refuse to accept or transmit user content for any reason. We may remove user content from our website for any reason. 

If you believe that a user of our website has infringed on your intellectual property rights, or if we have taken down materials due to suspicion of copyright infringement, and you would like to dispute the alleged infringement please contact us to:


Part 4: Glossary

  1. Changes to this Policy

    1.   LUX Dry Cleaner reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.

  2. Cookies

    1.   LUX Dry Cleaner  may set and access Cookies on your computer.  First-party Cookies that may be placed on your computer are detailed in Schedule 2 and third-party Cookies that may be placed on your computer are detailed in Schedule 2.  All Cookies used by the Web Site are used in accordance with the provisions of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011. LUX Dry Cleaner  has carefully chosen these Cookies and uses them to facilitate certain functions and features of the Web Site.  We also use Cookies for analytics purposes.  These Cookies track your movements and activities on the Web Site and are designed to give us a better understanding of our users, thus enabling us to improve the Web Site and our services.

    2.   Before the Web Site sets Cookies on your computer, you will be presented with a  POP-UP, MESSAGE that displays a request of your consent to set those Cookies.  None of the Cookies set by the Web Site jeopardise your privacy in any way and no personal data is collected. By giving your consent to the setting of our Cookies you are enabling us to provide the best possible experience and service to you through our Website. If you wish to deny your consent to the placing of Cookies, certain features of the Web Site may not function fully or as intended.

    3.   [Certain features of the Web Site depend upon Cookies to function and are deemed, within the law, to be strictly necessary. These Cookies are detailed in Schedule 2A. You will not be asked for your consent to place these Cookies however you may still disable cookies via your web browser’s settings, as set out in sub-Clause 11.4.

    4.   You can choose to enable or disable Cookies in your web browser. By default, your browser will accept Cookies, however this can be altered. For further details please consult the help menu in your browser. Disabling Cookies may prevent you from using the full range of Services available on the Web Site.

    5.   You may delete Cookies at any time however you may lose any information that enables you to access the Web Site more quickly.

    6.   The Web Site uses the third-party Cookies detailed in Schedule 3 for the purposes described therein. These Cookies are not integral to the services provided by the Web Site to you and may be blocked at your choosing via your internet browser’s privacy settings or via your response to the request for consent detailed in sub-Clause 11.2.

    7.   It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your browser if you are unsure as to how to adjust your privacy settings.

Schedule 2: First-Party Cookies


N/A yet


Schedule 2A: Strictly Necessary Cookies


N/A yet


Schedule 3: Third-Party Cookies

N/A yet

Managing cookies


If cookies aren not enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing, it also means you will not be able to add products to your basket and buy them.

To enable cookies

If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: select 'Help' at the top of your browser window and click the 'About' option

For Macs: with the browser window open, select the Apple menu and click the 'About' option

How to check cookies are enabled for PCs

Google Chrome

1. Select 'Tools' at the top of your browser window and select Options

2. Select the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button

3. Now select -Allow local data to be set-

Microsoft Internet Explorer 6.0, 7.0, 8.0, 9.0, 10 & 11

1. Select 'Tools' at the top of your browser window and click 'Internet options' , then select on the 'Privacy' tab

2. Ensure that your Privacy level is set to Medium or lower, which will enable cookies in your browser

3. Settings above Medium will disable cookies

Mozilla Firefox

1. Select 'Tools' at the top of your browser window and click Options

2. Then click the Privacy icon

3. Select Cookies, then click 'allow sites to set cookies'


1. Select the Cog icon at the top of your browser window and select the 'Preferences' option

2. Select 'Security', check the option that says 'Block third-party and advertising cookies'

3. Click 'Save'

How to check cookies are enabled for MACs

Microsoft Internet Explorer 5.0 on OSX

1. Select 'Explorer' at the top of your browser window and click 'Preferences'

2. Scroll down until you see 'Cookies' under Receiving Files

3. Select the 'Never Ask' option

Safari on OSX

1. Select 'Safari' at the top of your browser window and select the 'Preferences' option

2. Select 'Security' then 'Accept cookies'

3. Click the 'Only from site you navigate to'

Mozilla and Netscape on OSX

1. Click on 'Mozilla' or 'Netscape' at the top of your browser window and select the 'Preferences' option

2. Scroll down until you see cookies under 'Privacy & Security'

3. Select -Enable cookies for the originating web site only-


1. Click on 'Menu' at the top of your browser window and select 'Settings'

2. Then select 'Preferences', select the 'Advanced' tab

3. Then select 'Accept cookies' option

All other browsers

Please consult your online help files or supporting documentation.

Contact information

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to:


LUX Dry Cleaner Balham Ltd -

bottom of page